About Us


Established in 2021, SJLCouture, a Hertfordshire based Luxury Fashion Designer, specialising in Bespoke Millinery, Fashion and Pattern Design. 
Our garments are designed and crafted by hand. We're dedicated to sustainable fashion, reducing textile waste through made-to-order pieces. This approach minimizes environmental impact and encourages intentional and responsible consumption. Our focus on quality over quantity contributes to a more sustainable future in fashion. Our made to order approach enables a made to measure proposal ensuring the product fits perfectly. This makes our garments special and unique as it is created especially for you!

About me! 

Welcome to SJLCouture, where I, Sarah Jayne Loreti, channel my passion for Hats, Fashion, and Pattern design into captivating creations.
My travels throughout Italy have profoundly influenced my artistic inspiration. The captivating landscapes, historical architecture, and vibrant cultural tapestry have left an indelible mark on my creative vision. 
I earned a BA Hons in Fashion Design at the University of Hertfordshire, immersing myself in the complexities of the fashion industry and sharpening my design sensibilities. Complementing my formal education, I delved into the world of millinery through the Katherine Elizabeth Millinery course, refining my skills in crafting headwear.  Driven by a keen interest in exploring diverse design fields, I successfully completed the Bonnie Christine Surface Pattern Design Course.